The Scheme

‘Savour the Flavour’ was introduced into the retail sector in 2002 to help create awareness of the wonderful produce produced in the West Midlands Region. The scheme has assisted many producers gain valuable listings within outlets many of which in the past may not have stocked local food & drink.

The scheme operates by encouraging retail outlets to increase the number of local producers they stock.

For every 6 new producers listed, outlets can receive a branded ambient, chilled or frozen display unit and point of sale material to highlight regional product within the store. If an outlet takes on more than 6 producers (up to a maximum of 18) they can receive a larger piece of equipment such as upright freezers, multi-deck units and serve-over counters, subject to terms and conditions being met.

StF is supported by regular ‘Meet the Buyer’ events bringing both retailers and producers together along with a range of branded StF point of sale material.

Contact your County Marketing Executive for more information