Welcome to Heart of England Fine Foods

Savour the Flavour

‘Savour the Flavour’ (StF) was introduced into the retail sector in 2002 to help create awareness of the wonderful produce in the West Midlands Region. The scheme has assisted many producers gain valuable listings within outlets many of which in the past may not have stocked local food & drink.

Passionate about local food? Then look out for the ‘Savour the Flavour’ logo in your local Farm Shop or Food retailer.