Heart of England fine foods (HEFF) is the regional food group for the West Midlands region.

If you are a trade buyer looking to increase your range of regionally produced food, a consumer interested in buying food from your local area or a producer of fine food based within the West Midlands, this website will introduce you to HEFF, and the great diversity of food and drink available within the region.

There is something to suit everyone's taste! We hope you enjoy visiting the pages of our site.